Cruxo Revolutionizes Supplier Advertising on E-commerce Platforms, Boosts E-shop Profits Across 6 Countries, and Secures a New CZK 15 Million Investment

Major e-commerce players in Europe are embracing the trend of optimizing their advertising space, where the potential for high-margin revenue lies—a game-changer in a competitive landscape where every percentage counts. Cruxo’s services are already being used by e-shops with annual revenues exceeding CZK 1 billion, such as Lekarna.cz, Dr.Max. EU, Astratex.EU, and Greece’s Kotsovolos. Cruxo’s founders now report further achievements: The platform has customers in 6 countries, supports multiple languages, and has secured investment from Czech Founders VC, Rockaway Ventures, and angel investors for further growth.

Retail media is a rapidly expanding sector within digital advertising, allowing brands to communicate with consumers directly on e-commerce sites through various ad formats. As people spend more time shopping online, retail media presents an opportunity to reach customers right at the decision-making point. Thanks to its high efficiency and targeting capabilities, e-commerce advertising is an effective tool for brands to influence their sales immediately. According to a recent AIB Europe study published in October, the European retail media market is expected to surpass €25 billion within two years (https://iabeurope.eu/the-retail-media-revolution-2024-state-of-play-and-outlook-in-europe/).

With growing ad investments on e-commerce sites, there is an increasing need to transform today’s manual ad ordering, placement, and optimization processes. CRUXO is a technology platform that significantly simplifies the planning, ordering, deployment, and evaluation processes. Beyond straightforward administration, it also uses data-driven optimization to maximize the effectiveness of an e-shop’s ad space. For both brands and e-shops, this results in higher sales revenue with less time spent on ad setup. CRUXO has recently introduced features to schedule ads within specific time intervals throughout the day, expanding targeting options.

“In the past year, we’ve confirmed that supplier marketing can be managed more efficiently and with higher performance. Large e-shops often run hundreds of campaigns monthly across various ad formats, requiring substantial manual input on both sides. Our platform automates this process for retailers, freeing up resources for more strategic initiatives. With data-based optimization of ad formats and contextual targeting, we deliver substantial value to retailers and suppliers,” says Michal Trunkát, co-founder and CEO.

“Rockaway has rich experience in the field of e-commerce thanks to investments in companies such as Mall.cz, Košík.cz and Bringmeister, which deal with similar challenges as Cruxo is addressing today. We are convinced that Cruxo, thanks to its technology and focus on process automation, will help e-shops increase their competitiveness and effectively respond to the changing needs of the market,” said Dušan Zábrodský, partner of Rockaway Ventures.

The CRUXO team is led by seasoned professionals from the advertising and retail industries, with a recent focus on customer-oriented operations targeting retailers and their suppliers. The technology behind the CRUXO platform is essential. Still, an in-depth understanding of retail business and ecosystem is equally important. Since the beginning of the year, CRUXO has been joined by partners Jakub Špryngl and Hana Pavlíková, who bring extensive management experience in retail and customer experience in Central Europe. Recently, Pavel Jančovič, who has held positions at Mall and CNC, joined the team as Chief Product Officer.